I’m a product designer that transforms business problems into solutions
Driving end-to-end product redesigns from startups to small businesses through collaboration and innovative design-thinking.
Methodology
Designing experiences is an iterative process that demands intentionality. My strengths range from heuristic evaluations to high-fidelity user flows for both desktop and mobile.
Partner with research and product
Understand business requirements and scope.
Understand users and the domain
Review existing research to define the problem and pain points.
Use frameworks to ideate quickly
“How might we…” statements help me focus on specific user stories.
Explore and refine design concepts
My work goes through several reviews with peers and stakeholders.
Work with research to test concepts
Depending on the risk-level, designs will undergo user testing.
Refine solution for implementation
High-fidelity mockups and notes are provided.
Recent work
My guiding principle is to adapt to ever-changing needs in a fast-paced environment. My design process reflects the beauty in overcoming those challenges.
Improving the upgrade experience by empowering customers with self-service capabilities
- Lead designer on a team of 9
- Harmonizing with a new design system
- Uncovering hidden plans
Alleviating food insecurity in Los Angeles by connecting locals to resources at the right time.
I partnered with a non-profit organization based in LA to help improve their web app experience for their patrons.
- Lead designer on a team of 4
- User research and interviews
- Feature enhancement for a web application
Empowering customers to effortlessly manage their billing and plan
The goal was to create an overview page for customers to easily understand their current plan and next bill.
- Lead designer on a team of 9
- Feature redesign for desktop
- Billing and plan management
“Robin was agile, collaborative, communicative and understanding of the technical restraints that was often imposed on her work. I especially appreciated her attention to detail and dedication to professionalism, which elevated our entire project to another level.”
Hanmin Y.
CEO
“Don’t wait for inspiration. It comes while one is working.”
I enjoy pursuing my hobbies, taking courses, and seeking inspiration to enhance my skills to become a well-rounded designer.
Henri Matisse