Welcome to my corner of the internet!
I’m Robin, a product designer who bridges data, psychology, and creativity to craft intuitive user experiences
I design end-to-end experiences for startups and small businesses, focusing on collaboration and innovative design thinking to deliver impactful solutions.
With a passion for data and process-driven design, I incorporate both quantitative and qualitative research to create user-centered products that balance business goals with customer needs.
Experience design is an iterative process that demands intentionality
My strengths include creating user journeys, performing heuristic evaluations, designing high-fidelity prototypes, and enhancing design operations.
I value collaboration and focus on understanding the “why” to effectively bridge gaps within and outside of the design team.
Partner with Research, Product, and Engineering
Understand business requirements and project scope.
Develop deep understanding of users and domain
Review existing research, meeting with stakeholders to understand the problem.
Use frameworks to ideate quickly and stay focused
“How might we…” statements and JBTD help me focus on various use cases.
Explore and refine design concepts
My work goes through several reviews with peers and stakeholders.
Test the designs to identify and validate the solution
Depending on the risk-level, designs will undergo 1-2 rounds of tests.
Refine the solution for implementation
High-fidelity mockups and detailed specs are provided.
Featured work
Alleviating food insecurity in Los Angeles by connecting locals to resources
I collaborated with a Los Angeles-based non-profit to enhance their web app experience for patrons, aiming to improve usability and engagement.
- Lead designer
- User research and interviews
- Feature enhancement for a web application
Making decisions easier by optimizing the plans page
This project highlights how we identified early technical limitations and uncovered new opportunities to drive higher conversion rates.
- Lead designer
- Redesign and feature add for desktop
- Plan modification and purchase flows
Redesigning how businesses increase their social impact and brand loyalty with their customers
A donation processing company enables merchants to support meaningful causes at checkout. I led a redesign of the onboarding flow, increasing merchant activation rates by 20%.
- Lead designer
- Feature enhancement for a Shopify app
- Billing, Settings and Account preferences
Feedback from leaders and colleagues
“Robin was agile, collaborative, communicative and understanding of the technical restraints that was often imposed on her work. I especially appreciated her attention to detail and dedication to professionalism, which elevated our entire project to another level.”
CEO & Founder
“Robin is one of the most resilient designers I have ever had the privilege of working with. Her domain (specifically around Plans) is a very nuanced, technically challenging area, where criteria and decisions are ever-changing and she sticks with it all with a positive attitude.”
Sr. Product Manager, colleague
“Robin’s design work is exceptional, blending creativity with a keen understanding of user experience. I could always count on her for valuable insights on my work. As a mentor, Robin was instrumental in my professional development.”
Product Designer, mentee
“The thing that stood out to me the most while working together was her ability to distill dense and confusing user research and documentation into digestible and easily understandable talking points with our stakeholders. She was excellent in making sure everyone was involved with the project.”
Sr. Product Designer, colleague
