Hey, I'm Robin, senior product designer for B2B products. I turn complex enterprise workflows into clear user experiences.
Work
Intuitive downgrade flow saves customer support hundreds of hours
Enabling users to self-serve downgrade significantly reduced the support team's workload.
400+
support hours saved in 3 months (est.)
reduction in support tickets

AI can find every mismatch, but human judgement decides what's worth fixing
~150 hrs
4
Giving customers the right context when they choose a plan.
This redesign simplified the plans page by studying traffic patterns and user pain points through research.
7.7%
increase in upgrades
Improved usability for an NPO web app reaches 4,500 users every month
Enhanced the user experience by improving usability and efficiency in locating resources through user-centered design and direct user feedback.
400%
increase in daily new users
4,500
monthly active users
Conversational AI agent for phone support
High call volumes led to excessive hold times and frustrated users. Traditional phone trees can force customers to listen to irrelevant options before reaching a human.
1st place
amongst 10 teams
Let's connect
Whether you have a specific project in mind, need help scaling a product, or just want to chat about design systems and digital strategy, I’d love to connect.











