Robin

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Robin

Hi, I'm Robin
I help B2B teams build thoughtful digital products with a focus on systems, storytelling & craft

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Hi, I'm Robin
I help B2B teams build thoughtful digital products with a focus on systems, storytelling & craft

View resume

View work

Selected Work

WP ENGINE

Intuitive downgrade flow saves customer support 225 hours a month

Intuitive downgrade flow saves customer support 225 hours a month

Enabling users to self-serve downgrade significantly reduced the support team's workload.

225

man hours saved per month

65%

reduction in support tickets

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WP ENGINE

Plans page redesign resulted in an 8% increase in upgrades

Plans page redesign resulted in an 8% increase in upgrades

This total redesign simplified plan modification decisions, resulting in 49% retention rate.

7.7%

increase in upgrades

20%

more add-on purchases

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FOOD OASIS

Improved usability for an NPO web app reaches 4,500 users every month

Improved usability for an NPO web app reaches 4,500 users every month

Enhanced the user experience by improving usability and efficiency in locating resources through user-centered design and direct user feedback.

400

new users daily

4,500

monthly active users

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WP ENGINE

Conversational AI agent for phone support

Conversational AI agent for phone support

High call volumes led to excessive hold times and frustrated users. Traditional phone trees can force customers to listen to irrelevant options before reaching a human.

2nd place

amongst 10 teams

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Sharing insights and approaches

She has taught me so much about her process and has helped me understand different frameworks and approaches to tackling design problems. Her willingness to share insight on her process has helped me approach my work in new and different ways.

Hayley

Product Designer

Elevating others through mentorship

Robin’s design work is exceptional, blending creativity with a keen understanding of user experience. I could always count on her for valuable insights on my work. As a mentor, Robin was instrumental in my professional development.

Lou

Product Designer, Mentee

Agile, collaborative, and detail-oriented

Robin was agile, collaborative, communicative and understanding of the technical restraints that was often imposed on her work. I especially appreciated her attention to detail and dedication to professionalism, which elevated our entire project to another level.

Hanmin

CEO and Founder

A strategic and empathetic partner

Robin always takes the time to deeply understand each scenario, collaborate with stakeholders and engineering, and adjust the UI to reflect the most accurate and helpful information for users. Her thoughtful updates have improved clarity for our end users and have also made it easier for internal teams to troubleshoot billing-related questions. Her attention to detail and dedication to getting it right is truly noticed and valued on the team!

Lari

Product Designer

Master of communication and clarity

The thing that stood out to me the most while working together was Robin’s ability to distill dense and confusing user research and documentation into digestible and easily understandable talking points with our stakeholders. She was excellent in making sure everyone was involved with the project.

Dee

Product Designer

Resilient problem solver with a positive attitude

Robin is one of the most resilient designers I have ever had the privilege of working with. Her domain (specifically around Plans) is a very nuanced, technically challenging area, where criteria and decisions are ever-changing and she sticks with it all with a positive attitude.

Erin

Product Manager

WHAT PEOPLE SAY

Working together

Working together

Sharing insights and approaches

She has taught me so much about her process and has helped me understand different frameworks and approaches to tackling design problems. Her willingness to share insight on her process has helped me approach my work in new and different ways.

Hayley

Product Designer

Resilient problem solver with a positive attitude

Robin is one of the most resilient designers I have ever had the privilege of working with. Her domain (specifically around Billing) is a very nuanced, technically challenging area, where criteria and decisions are ever-changing and she sticks with it all with a positive attitude.

Erin

Product Manager

Elevating others through mentorship

Robin’s work is exceptional, blending creativity with a keen understanding of user experience. I could always count on her for valuable insights on my work. As a mentor, Robin was instrumental in my professional development.

Lou

Product Designer, Mentee

A strategic and empathetic partner

Robin always takes the time to deeply understand each scenario, collaborate with stakeholders and engineering, and adjust the UI to reflect the most accurate and helpful information for users. Her thoughtful updates have improved clarity for our end users and have also made it easier for internal teams to troubleshoot billing-related questions. Her attention to detail and dedication to getting it right is truly noticed and valued on the team!

Lari

Product Designer

Agile, collaborative, and detail-oriented

Robin was agile, collaborative, communicative and understanding of the technical restraints that was often imposed on her work. I especially appreciated her attention to detail and dedication to professionalism, which elevated our entire project to another level.

Hanmin

CEO and Founder

Master of communication and clarity

The thing that stood out to me the most while working together was Robin’s ability to distill dense and confusing user research and documentation into digestible and easily understandable talking points with our stakeholders. She was excellent in making sure everyone was involved with the project.

Dee

Product Designer

Let's connect

Currently accepting new inquiries for product design work. Reach out via email or connect with me on LinkedIn to discuss how we can work together.

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Case Studies

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© 2020 - 2026

Case Studies

Resume

Studio

LinkedIn

© 2020 - 2026