Robin Olaya
Product designer who creates meaningful B2B and B2C solutions by combining the latest tools and data with time-tested methods.
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SELECTED WORK
Case studies
WP ENGINE
Dynamic downgrade flows save customer support 225 hours a month
Automating a key business workflow, enables users to downgrade complex plans without assistance, significantly reducing the support team's workload.
225
hours saved per month
65%
reduction in support tickets
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WP ENGINE
Plans page overhaul brought in 8% increase in upgrades
This total redesign simplified plan modification decisions, resulting in 49% retention rate, a 7.7% increase in upgrades, and 20% more add-on purchases at checkout.
7.7%
increase in upgrades
20%
more add-on purchases
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FOOD OASIS
Improved usability for an NPO web app reaches 4,500 users every month
Enhanced the user experience by improving usability and efficiency in locating resources through user-centered design and direct user feedback.
400
new users daily
4,500
monthly active users
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SHOPPINGGIVES
A 20% increase in merchant activation rates after redesigning the onboarding flow
I led a redesign of the onboarding flow for a donation processing company that enables merchants to support meaningful causes at checkout.
20%
increase in activation rates
increased csat
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DESIGH PHILOSOPHY
Adaptive strategist
Driven to innovate by continuously learning and integrating new tools that blends strategic thinking with hands-on problem-solving. My process focuses on understanding user needs, rapid prototyping, and iterative refinement, ensuring every solution is user-centric and scalable.
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WORKING TOGETHER
What colleagues say
Sharing insights and approaches
She has taught me so much about her process and has helped me understand different frameworks and approaches to tackling design problems. Her willingness to share insight on her process has helped me approach my work in new and different ways.
Hayley
Product Designer
Resilient problem solver with a positive attitude
Robin is one of the most resilient designers I have ever had the privilege of working with. Her domain (specifically around Plans) is a very nuanced, technically challenging area, where criteria and decisions are ever-changing and she sticks with it all with a positive attitude.
Erin
Product Manager
Elevating others through mentorship
Robin’s design work is exceptional, blending creativity with a keen understanding of user experience. I could always count on her for valuable insights on my work. As a mentor, Robin was instrumental in my professional development.
Lou
Product Designer, Mentee
A strategic and empathetic partner
Robin always takes the time to deeply understand each scenario, collaborate with stakeholders and engineering, and adjust the UI to reflect the most accurate and helpful information for users. Her thoughtful updates have improved clarity for our end users and have also made it easier for internal teams to troubleshoot billing-related questions. Her attention to detail and dedication to getting it right is truly noticed and valued on the team!
Lari
Product Designer
Agile, collaborative, and detail-oriented
Robin was agile, collaborative, communicative and understanding of the technical restraints that was often imposed on her work. I especially appreciated her attention to detail and dedication to professionalism, which elevated our entire project to another level.
Hanmin
CEO and Founder
Master of communication and clarity
The thing that stood out to me the most while working together was Robin’s ability to distill dense and confusing user research and documentation into digestible and easily understandable talking points with our stakeholders. She was excellent in making sure everyone was involved with the project.
Dee
Product Designer
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Robin Olaya
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