Product designer with a sharp eye for systems, storytelling, and craft
Product designer with a sharp eye for systems, storytelling, and craft
I help teams build clear, thoughtful interfaces and extend that practice through visual storytelling and experimental studio work.
I help teams build clear, thoughtful interfaces and extend that practice through visual storytelling and experimental studio work.
PRODUCT DESIGN
PRODUCT DESIGN
Case Studies
Case Studies
WP ENGINE
Intuitive downgrade flow saves customer support 225 hours a month
Intuitive downgrade flow saves customer support 225 hours a month
Enabling users to self-serve downgrade significantly reduced the support team's workload.
Enabling users to self-serve downgrade significantly reduced the support team's workload.
225
man hours saved per month
65%
reduction in support tickets
View case study
WP ENGINE
Plans page redesign resulted in an 8% increase in upgrades
Plans page redesign resulted in an 8% increase in upgrades
This total redesign simplified plan modification decisions, resulting in 49% retention rate.
This total redesign simplified plan modification decisions, resulting in 49% retention rate.
7.7%
increase in upgrades
20%
more add-on purchases
View case study
FOOD OASIS
Improved usability for an NPO web app reaches 4,500 users every month
Improved usability for an NPO web app reaches 4,500 users every month
Enhanced the user experience by improving usability and efficiency in locating resources through user-centered design and direct user feedback.
Enhanced the user experience by improving usability and efficiency in locating resources through user-centered design and direct user feedback.
400
new users daily
4,500
monthly active users
View case study
COLLABORATION AND PARTNERSHIP
COLLABORATION AND PARTNERSHIP
Better Together
Better Together
Sharing insights and approaches
She has taught me so much about her process and has helped me understand different frameworks and approaches to tackling design problems. Her willingness to share insight on her process has helped me approach my work in new and different ways.
Hayley
Product Designer
Elevating others through mentorship
Robin’s design work is exceptional, blending creativity with a keen understanding of user experience. I could always count on her for valuable insights on my work. As a mentor, Robin was instrumental in my professional development.
Lou
Product Designer, Mentee
Agile, collaborative, and detail-oriented
Robin was agile, collaborative, communicative and understanding of the technical restraints that was often imposed on her work. I especially appreciated her attention to detail and dedication to professionalism, which elevated our entire project to another level.
Hanmin
CEO and Founder
A strategic and empathetic partner
Robin always takes the time to deeply understand each scenario, collaborate with stakeholders and engineering, and adjust the UI to reflect the most accurate and helpful information for users. Her thoughtful updates have improved clarity for our end users and have also made it easier for internal teams to troubleshoot billing-related questions. Her attention to detail and dedication to getting it right is truly noticed and valued on the team!
Lari
Product Designer
Master of communication and clarity
The thing that stood out to me the most while working together was Robin’s ability to distill dense and confusing user research and documentation into digestible and easily understandable talking points with our stakeholders. She was excellent in making sure everyone was involved with the project.
Dee
Product Designer
Resilient problem solver with a positive attitude
Robin is one of the most resilient designers I have ever had the privilege of working with. Her domain (specifically around Plans) is a very nuanced, technically challenging area, where criteria and decisions are ever-changing and she sticks with it all with a positive attitude.
Erin
Product Manager
Sharing insights and approaches
She has taught me so much about her process and has helped me understand different frameworks and approaches to tackling design problems. Her willingness to share insight on her process has helped me approach my work in new and different ways.
Hayley
Product Designer
Resilient problem solver with a positive attitude
Robin is one of the most resilient designers I have ever had the privilege of working with. Her domain (specifically around Plans) is a very nuanced, technically challenging area, where criteria and decisions are ever-changing and she sticks with it all with a positive attitude.
Erin
Product Manager
Elevating others through mentorship
Robin’s design work is exceptional, blending creativity with a keen understanding of user experience. I could always count on her for valuable insights on my work. As a mentor, Robin was instrumental in my professional development.
Lou
Product Designer, Mentee
A strategic and empathetic partner
Robin always takes the time to deeply understand each scenario, collaborate with stakeholders and engineering, and adjust the UI to reflect the most accurate and helpful information for users. Her thoughtful updates have improved clarity for our end users and have also made it easier for internal teams to troubleshoot billing-related questions. Her attention to detail and dedication to getting it right is truly noticed and valued on the team!
Lari
Product Designer
Agile, collaborative, and detail-oriented
Robin was agile, collaborative, communicative and understanding of the technical restraints that was often imposed on her work. I especially appreciated her attention to detail and dedication to professionalism, which elevated our entire project to another level.
Hanmin
CEO and Founder
Master of communication and clarity
The thing that stood out to me the most while working together was Robin’s ability to distill dense and confusing user research and documentation into digestible and easily understandable talking points with our stakeholders. She was excellent in making sure everyone was involved with the project.
Dee
Product Designer
Let's connect
Reach out to start the process of optimizing your business.
Connect on LinkedIn
Say hello
Let's connect
Let's connect
Reach out to start the process of optimizing your business.
Reach out to start the process of optimizing your business.
Connect on LinkedIn
Say hello